A newly launched Singapore Tourism Board TV ad, to be aired in Australian cities, and which uses the tagline "Get Lost and Find the Real Singapore" is getting some bad vibes from local netizens, says this insing.com story:
http://news.insing.com/tabloid/new-tourism-ad-tells-aussies-to-get-lost/id-4e383f00
I thought the 30-sec ad (you can view it from within the link above) was pretty creative and Aussies -- with their robust sense of humour -- will not find it offensive. So tell your Aussie friends to come over, "get lost" here and find out more about our Little Red Dot.
Last year, there was that Abercrombie & Fitch oversized wall ad of a bare-chested male model in a low-slung pair of jeans that stirred controversy here. At about the same time, there was an ad by beauty and waxing firm Strip: Ministry of Wax that people found distasteful. See the two pics for yourself in this story below:
http://www.asiaone.com/News/AsiaOne+News/Singapore/Story/A1Story20111001-302591.html
In 2009, Burger King came out with this ad for the Singapore market:
Even advertising people were discomfited by it. Here's one such commentary:
http://www.marketing-interactive.com/news/14023
Ads that tease, using sexual reference, can actually be creative without being offensive. I found this ST Classified Ads promo a good example:
Other recent local ads which are creative, in my view, include these two on preventing mosquitoes from breeding:
This government agency ad below is eye-catching and timely, advising men not to buy black-market sex pills (which have killed a number of men). But I have a quibble: until we go the American way, spelling-wise, one word there should have been rendered as "fuelling":
Medical seminar ads will of course try to attract eyeballs. But since when has pregnancy been easy, or made easy? But easier? Yes. Bad English here!...
Finally, I like the cheeky second item in this ad for a medical public forum -- "Get poked for sex?":
No comments:
Post a Comment