The difference between knowing your shit and knowing you're shit...

It all started, it seems, when local councils in Britain decided to...

...for street signage, that is. Something like this (the bottom sign)...

That's what this AFP story in ST (March 26) says...

Naturally, the politicians will then jump into the fray, with talk of "rocket science" and what not...

Using apostrophes is 'not rocket science’, says Tory MP

http://www.telegraph.co.uk/news/politics/conservative/10713313/Using-apostrophes-is-not-rocket-science-says-Tory-MP.html

So, why is the correct usage of the humble apostrophe so important? A picture -- well, a poster will also do -- says a thousand words...

Same pungent point, put a little differently...

Examples of apostrophe catastrophes (there is such a blog, http://www.apostrophecatastrophes.com/ , abound online:

I believe I've (I have) made my point. So let's (let us) wrap up with this one...

Um, almost wrapped up. Just a couple more links you should check out...

How to use an apostrophe

http://theoatmeal.com/comics/apostrophe

Thumb's up or thumbs up?

http://greekgeek.squidoo.com/thumbs-up-spelling