Monday, November 12, 2012

Can your nose run and your armpit smell?... just get a bunch of scientists to do a study!

They say "the eyes are the window to the soul". Scientists have even done a study to show this is so:

http://www.dailymail.co.uk/sciencetech/article-436932/Scientists-discover-eyes-really-window-soul.html

But that's passe now. Armpits are what researchers, of late, have been working up a sweat over:


Women sniff armpit odours of men for study on smell of fear

You can read about this weird study from insing.com:

http://news.insing.com/tabloid/women-sniff-armpit-odours-fear/id-28643f00

Anyway, here's the gist of it...

[R]esearchers tested the sweaty armpits of 10 men while they watched films such as ‘The Shining’ or gross-out scenes from MTV's television series ‘Jackass’.

Next, the researchers asked 36 women to take a visual search test while they unknowingly inhaled the chemosignals of the men's perspiration. Their facial expressions were recorded and their eye movements were tracked as they completed the task.

When sniffing the "fear sweat", the women opened their eyes widely in a fearful expression. A sniff of perspiration from men who were disgusted, and the women grimaced as if in disgust.

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Even Microsoft takes "weird science" seriously:

Microsoft Employed A Bunch Of Scientists To Research These 13 Weird Projects
 

(Angie, you'll love this one from the list of 13 studies, above...)
Microsoft also studied how groups move in capture the flag games... in World of Warcraft.

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And there's even an annual list of Ig Nobel Prizes:

Silly science: Ig Nobel Prizes celebrate weird and wacky research

http://www.telegraph.co.uk/news/9557317/Silly-science-Ig-Nobel-Prizes-celebrate-weird-and-wacky-research.html

Full list Ig Nobel winners 2012

Psychology prize: Anita Eerland, Rolf Zwaan and Tulio Guadalupe, for their study titled Leaning to the Left Makes the Eiffel Tower Seem Smaller.
Peace prize: The SKN company, for using technology to convert old Russian ammunition into new diamonds.
Acoustics prize: Kazutaka Kurihara and Koji Tsukada for creating the SpeechJammer, a machine that disrupts a person's speech by making them hear their own spoken words repeated back at them at a very slight delay.
Neuroscience prize: Craig Bennett, Abigail Baird, Michael Miller, and George Wolford, for demonstrating that brain researchers, by using complicated instruments and simple statistics, can see meaningful brain activity anywhere – even in a dead salmon.
Chemistry prize: Johan Pettersson for solving the puzzle of why, in certain houses in the town of Anderslöv, Sweden, people's hair turned green.
Literature prize: The US government general accountability office, for issuing a report about reports about reports that recommends the preparation of a report about the report about reports about reports.
Physics prize: Joseph Keller, Raymond Goldstein, Patrick Warren and Robin Ball, for calculating the balance of forces that shape and move the hair in a human ponytail.
Fluid dynamics prize: Rouslan Krechetnikov and Hans Mayer, for studying the dynamics of liquid sloshing, to learn what happens when a person walks while carrying a cup of coffee.
Anatomy prize: Frans de Waal and Jennifer Pokorny, for discovering that chimpanzees can identify specific other chimpanzees from seeing photographs of their rear ends.
Medicine prize: Emmanuel Ben-Soussan, for advising doctors who perform colonoscopies how to minimise the chance of their patients exploding.

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With all that funding for such exotic research projects sloshing around, surely someone will pony up to help prove once and for all that noses can really run (sprint even?) and armpits do really smell (maybe sniff out the different bouquets of red and white wines?). C'mon, Nike, "Just do it!"

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