Creative juices... in the right spirit!

I spotted a great headline in the sports pages of The Sunday Times yesterday and put it on my blog. Today, ST's editorial (Jan 26) had a very good headline too, with its excellent word play about public places where alcohol consumption is off-limits at certain hours:

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I'll like to see some creative liquor ads that accept this new reality in Singapore while still seeking to persuade tipplers to not turn teetotallers.

Some time ago, Nick alerted me to the superb advertising campaign by a British ale bottler from Kent. It seems the Spitfire Kentish Ale first emerged during World War II so the theme for its series of ads was, appropriately, WWII. Enjoy!...

http://www.thewanderingpalate.com/media-gallery/spitfire-beer/

Do click on the link above. There are several more such delightful awesome ale-somes.