Playful yet tasteful ads...

Serious fun -- a contradiction, or what?

I like this ad for the Mini:

Serious fun may seem like a contradiction in terms (say, like military intelligence) but this label seems apt for the Mini (today's reincarnation, not the original working-class one). After all, it is a fun, funky car but the Ah Bengs are unlikely to buy it. Instead, it is the English-educated yuppies -- maybe hotshot bankers and doctors perhaps -- who go for the Mini.

But I wonder if the copy writer knew that his choice of words is not original. Many years ago, when George Yeo was the Minister for Information and the Arts (1991-1999), he coined the term: "It may seem odd but we have to pursue the subject of fun very seriously if we want to stay competitive in the 21st century."

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Here are a couple more ads that I like (for their play on words):

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But this one is bad, language-wise...

There is no such thing as "most unique". Something is unique, period. For that matter, you can't say a woman is "quite pregnant". Again, she is pregnant, period.

People who write copy for ads should mind their language well.