Get it right, make it great!

If you want to publish, online or offline -- be it an ad, a captioned picture, any kind of write-up, etc -- be paranoid about accuracy, clarity and precision, and get someone to help you spot errors as well as stuff like double entendres ("Lea Michele has real bangs!", see pic below):

Idioms: get them right. It's "Put your best foot forward" (although I would quibble on that, but not here). So, the first pic below was wrong-footed while the second pic was well-shod...

One can also be creative with idioms, but I wonder if this one made the cut?...

Some spelling errors are so obvious, yet the checkers missed them. Maybe there were no checkers. East Coast Road is so well known, yet in this ad below, which I'm repeating here...

This next one is so bad it's gibberish...

Since when did Mia Wasikowska look like a man and Matthew Goode look like a woman? At least Nicole Kidman was spared this gender-bender exercise...

Factual accuracy too is very important. Don't leave historical facts about the Singapore/Malaysia area to the wire agencies without doing a proper check...

I have circled the offending inaccuracy. But did you get it?

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OK, enough with bad stuff. There are always good stuff in print, like this New York Times story's clever headline and exquisite intro (published in ST)...

Here's some more well-crafted headlines...

Note: The first headline above plays on how start-ups, no matter how great their innovation or idea, ultimately needs capital to take off; for the second head, Stamford Bridge is where Chelsea Football Club is located; newbie MP Lee Li Lian did not let her being streamed into the N-Levels deter her from going on to do well in life; and the last one is self-evident.    

Finally, I'm always on the lookout for excellent ads. This Etihad Airways ad is classy...

P.S. The Federation of Malaya became independent on Aug 31, 1957!