Memorable ads...

My little Ribena story yesterday got me thinking about the impact of branding, including the slogans and jingles used. Funnily, they do not have to be always classy to make an impact. There was this weird Hacks cough drops ad which went like this: "Or ee or, Hacks!" (think of Tarzan swinging through the trees ululating away). But it's indelible, at least to this baby boomer.

Then there's this brand of tea leaves (I don't know if it is still around):

But I remember its jingle:

Gold Dollar Tea, Gold Dollar Tea
Is everybody's favourite tea
Gold Dollar Tea, Gold Dollar Tea
Is the tea for you and me!

Singapore Airline's slogan, "Singapore Girl, You're A Great Way to Fly" is now world-famous. I came across this YouTube video of a Singapore Girl ad. You can guess its vintage from the taxi's model (Morris Oxford) and the SH3809 number plate! The street scenes bring back memories of my youth...

http://www.youtube.com/watch?v=NrO6N1600GY

This British Airways ad below is also memorable:

http://www.youtube.com/watch?hl=en-GB&v=40690aXsc4c&gl=GB

But the truly iconic TV ad was Coke's 1970s "I'll like to teach the World to sing". This video below is a special one made for Christmas 1977:

http://www.youtube.com/watch?v=VAJVN3ICCFY

The jingle went on, transformed into a pop song, to become the hit single "I'll like to teach the World to sing (in perfect harmony)" for The New Seekers...

http://www.youtube.com/watch?v=wlR0KElxxVg

So what makes an advertising pitch, slogan, tag, etc, stick? The Reis Report aptly titled one of its video presentations' "Sticky Slogans":

http://www.youtube.com/watch?v=nMg9bW3w9b0

To wrap up, here's what is claimed to be a "List of the best TV ads, commercial jingles and slogans". Note that it is an American compilation, so don't expect to see local brands:

http://www.cnbcfix.com/greatest-commercial-jingles-slogans-ads.html