Ads that nail it, and ads that don't.

These awesome ads nail it... each one's message is so powerfully communicated:

24 Genius Ads That Tell The Truth About The World We Live In

http://www.omgfacts.com/lists/16466/24-Genius-Ads-That-Tell-The-Truth-About-The-World-We-Live-In?utm_source=Facebook&utm_medium=Viral&utm_campaign=onsite_share

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This smartphone ad also tries to nail it but its attempt to to hammer out its point makes it look gimmicky:

Smartphones Can’t Be Used As Hammers? OPPO Will Prove You Wrong

Smartphones Can’t Be Used As Hammers? OPPO Will Prove You Wrong

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So, did Singtel take heed of the howls of derision from the grammar nazis over its use of "everyday" instead of "every day" or "the everyday" in its new tagline? It all started with this howler:

Nope. Its subsequent ads continue to violate grammatical sense:

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Singtel's rival telco M1 decided to join in the "Who cares about grammar?" bandwagon, going for "every one" in its tagline instead of "everyone"!...

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I like the local touch of this travel ad:

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Finally, this is more of a headline watch. It's a cute play on Djokovic's name!...

And, I now know what a bagel in tennis-speak is...