My own (not so serious) headline for the story would have been:
PAP's AIM is clear
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You get what you ask for
Ask a famous car design firm to design a building...
... and you get this:
Meanwhile, newspaper editors always say they want the "hard news", and they tell reporters to "get to the point". In Beijing, China, one government-owned newspaper has taken it all to a new height (see insing.com story below):
Chinese paper mocked over penis-shaped building
http://news.insing.com/tabloid/chinese-paper-mocked-penis-shaped-building/id-f6733f00
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Back in Singapore, it's literalitis at work in this condo ad: If you can call a building a skyscraper, then surely it must be "scraping" the sky!...
On the other hand, while other developers scream superlatives, this one below seems almost embarrassed that its project is in a posh district and has decided to go with an understated pitch that actually says nothing and -- if you think about it -- can be be used for any location, posh or otherwise:
Finally, "rare" is in vogue, even if used inaccurately, as in these examples...
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