Sunday, October 7, 2012

Catchy headlines, for better or for worse...

I'm glad ST on Saturday (Oct 6) followed up on that intriguing story about why taxis seem to "disappear" whenever there is heavy rain in Singapore, just when a spike in demand for taxis crops up. A researcher, using satellite data and interviews with cabbies, found an unexpected explanation.

But that earlier story was buried inside ST's Life! section and I doubt that many people had read it. I did blog about it, though (Sept 19). Saturday's follow-up story in ST gave both sides of the picture:




   
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Meanwhile, I learnt that a headline I had given to an ST commentary story by Bruce Gale had won a Headline of the Month award (these monthly awards draw nominations from across the SPH stable of newspapers). Here's the headline:


Tempeh is a traditional soy food product that is a stable in Indonesia, especially among the middle and lower stratas of society. Some mismangement by the food cooperatives had led to soaring prices for this food stable, and hence tempers flared, with the government seemingly helpless to do something. The result? Tensions.

There are many other examples of noteworthy headlines written by fellow journalists. I can only highlight a few recent ones here:


 
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There are also headlines that are strictly not inaccurate but which "allow" a literalitis manic's imagination (someone like me) to run wild. Here are some:


Um, there will be two Leons after the split, right? (Why not use "split-up" to avoid such ambiguity.)


(Not all idioms are suitable for headlines, especially when the story is not one that is offbeat, as in this instance above. The headline becomes a distraction.)


(So, aren't diplomats envoys? This is a non-headline headline. On the other hand, if a non-career diplomat was being appointed, say, a banker, then "Japan to appoint banker as China envoy" is perfectly all right.)

Back to Leon Lai and his "model" wife... and a story about "model" students:



(I am just throwing in these two headlines for fun. In fact, there is no confusion in the respective uses of "model" here. Context is everything.)

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