Wednesday, January 28, 2015


The 2015 Australian Open is exciting tennis fans everywhere. I do not follow the sport so this ST headline below (Jan 28) puzzled me:

I got the humble pie part but "bagel"? Google to the rescue...

So that's it! I found this other headline (The Times of South Africa):

Ah, but that's not all. There's also the "double bagel":

New York Times
Still on sports headlines, this one from ST falls flat and is certainly not in any masterclass:


I was also puzzled by this ST money page headline (Jan 28):

One test for the lay reader is: Does the headline work for me? Nope. The summary for this story has an easily understood headline that is clear and unpretentious:


ST's summary page today also has this very nicely crafted headline:


Finally, I am posting this ST Forum page letter (Jan 28) without comment (save the circled words which reflect stuff I had previously written about in this blog regarding the Pioneer Generation scheme):

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